Not So Viral
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Social Media

Startups Trends Culture Monetisation Social Commerce Agencies Creator Economy Art Brazil China Youtube Creator Brands Instagram Brand Partnerships Creativity Social Media Venture Capital Digital Products TikTok

TrendsTrends

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Why You Will Meet The Love Of Your Life Online.

(2 min read) Content has shaped how we meet people and that includes dating. Here's why...

James Song

Creator EconomyCreator Economy

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How Does Collaboration Work in the Creator Economy?

Art Inspires Art. From bucket hats and a german footballer to a group of boys from London.

James Song

CreativityCreativity

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The Death of Tiktok and the Renaissance of Creativity.

*the death of Tikok in the US. More below on what this means...

James Song

AgenciesAgencies

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How Does Money Flow in the Creator Economy? (Part 1)

Today there are 300 million creators creating $250 billion worth of value.

James Song

MonetisationMonetisation

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Toothbrushes and Fried Chicken.

New Business Models for Creators.

James Song

TrendsTrends

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What Does the Creator Economy Mean in 2024?

I define the Creator Economy as everything that allows content creators to share and monetise their work. Charlie Chaplin and Ross from Friends were also content creators... But the difference is: now creators own their work, audience and revenue streams.

James Song

TrendsTrends

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Why Brazil is Leading the Creator Economy

In this article I dive into the paradox behind the Creator Economy in Brazil...

James Song