Your Community Is The Most Valuable Part of Your Business

In 2024, it is not only an option but a must to grow your business with content.

Content scales your time - and most importantly your community.

And your community is the most valuable part of your business.

For me, there’s only 3 rules to growing your community as a creator.

But first — I want to invite you all to my next art show Thursday 15th August in Berlin!

From Tokyo to Guangdong and Beijing to Berlin there will also be live music and dance performances.

Attendance is free but registration is required — click the link above to register.

Now back to your community…

1. Build Your Business in Public

Show the inner workings of your business. By showing the hustle and struggle of building a business you are humanising the experience and building a relationship with your audience and future customers.

Document the behind the scenes - immerse the audience in your world. That’s why reality tv is so popular

Try: Creating a series of behind the scenes.

2. Become a Leader in Your Space

Create authoritative content. Whilst this takes time being a spokesperson for your community has tremendous value.

Your audience that align with your beliefs and values will keep coming back to you as a reference.

You won’t be the first or last person to say what you want to say - but you will be but a few people who actually shared it online.

Try: Speaking directly to your camera with your unique thoughts, opinions and stories. Simple formats go a long way.

3. Interact! People Are Looking To Form Connections.

Collaborate with them — involve them in your work or product.

Challenge them — help them stay on track with their goals.

Host in-person events for them — meet your community! Enough said!

Try: sharing an instagram story with questions to your audience. Use those answers to fuel your next content idea.

And on the topic of hosting in person events…

See you at my art show on Thursday 15th August in Berlin.